Efx Performance Announces New Partnership With Top Nascar Drivers

EFX Performance bracelets and necklaces have become ever-present in NASCAR recently, and they stand to become even more prominent as EFX announces the signing of licensing agreements with Hendrick Motorsports and Stewart-Haas Racing.

NASCAR superstars Jeff Gordon, Jimmie Johnson, Mark Martin, Tony Stewart and Ryan Newman will be the first to sport a new line of EFX Performance products made especially for the Hendrick Motorsports and Stewart-Haas Racing teams.

With professional drivers relentlessly searching for an edge that might give them an advantage over their competition, both teams were eager to partner with EFX Performance, a major producer of holographic performance products.

“The thing about EFX is that it’s all positive effects,” said 2008 Daytona 500 winner Ryan Newman. “It’s all positive for different people in different ways, depending on how you apply it – I’ve definitely had nothing but good experiences with EFX.”

“We look forward to contributing to the successful, record-breaking careers these gentlemen continue to bolster,” said Randy Largent, CEO of EFX Performance. “Ryan, Tony, Jeff, Jimmie and Mark are all top-notch athletes and EFX is very grateful for the opportunity to create a custom Hendrick Motorsports and Stewart-Haas line – we provide the best for the best.”

EFX Performance will create unique bands for Gordon, Johnson, Martin, Stewart and Newman. Each band will be adorned with the driver’s respective number on one side and the EFX logo emblazoned on the other. The new bands will be available for purchase in May 2011 at .

Founded in 2009 and based in Orange County, California, EFX Performance, Inc. arranges for the manufacturing, licensing and distribution of holographic performance technology throughout the world. EFX holographic performance technology is embedded in a line of products including wristbands, necklaces, insoles and clothing that are worn on the body. EFX products are worn by people from all walks of life including professional and amateur athletes, performers, celebrities, military personnel, and senior citizens. EFX products are available for sale online, at major sporting and public events, and through a network of retail locations in more than 30 countries.

Ferrari Ratifies Faith in Drivers Fernando Alonso And Felipe Massa

Chairman Luca di Montezemolo stated that for next season the Spaniard as well as the Brazilian will be defending the Italian team.

Despite no official press release being made yet, there is no need for one when the Chairman of the team pronounces about a decision as important as who will be the drivers for next year. And this is the case with Ferrari Scuderia where Chairman Luca di Montezemolo has publically ratified Spaniard Fernando Alonso and Brazilian Felipe Massa as the drivers that will continue to represent in the 2012 F1 season.

To backup his decision di Montezemolo explained how much the F1 had evolved since its foundation in 1950, where driver and car represented 50% of the success each, to press time where the engine represents up to 70% of the accomplishments, leaving just 30% of the credit to the drivers.

Under that philosophy he was determined that Alonso as well as Massa always go the extra mile, and a good example of their commitment can be seen in the wonderful reaction that both of them had in the most recent Grand Prix celebrated at Silverstone Circuit: the Spaniard won the race and Massa was fifth.

After a tough early season with their F150-I not in plenty conditions as Red Bull Racing’s RB7 it was being a nightmare for Ferrari to race heat to head against Australian Mark Webber and defending champion German Sebastian Vettel. It was until Silverstone, eight races later, that di Montezemolo felt that their vehicle has equated with Red Bull to start demanding results, and the duo Alonso-Massa didn’t disappoint him.

A happy di Montezemolo stated that the victory arrived in the right moment for the team after all the hard work from the engineers to improve the F150-I. He also brought up the fact that this victory occurred in the same place and month that Ferrari won its first GP in 1951, which makes him very proud about how 60 years later they are still among the best.

About that victory at Silverstone Alonso said that it shouldn’t get them out of focus and that they need to continue thinking one race at a time without paying attention to the standings, where he finds himself in third place with 112 points, 92 behind the solo leader and defending champion Vettel.

For the upcoming German GP Alonso hopes to keep on demonstration the team’s progress like it was seen at Silverstone. He will face this race with the same winning mentally as he did in Great Britain and the boost that a competitiveF150-I gives him.

With the German GP the 2011 F1 season will be reaching its equator on July 24th, and a good result will be a great incentive for Alonso to keep on feeding his title aspirations. Last season he finished in first place with a lot of controversy, after his teammate Massa slowed down on lap 49 of 67 so that Alonso could pass through and win the race.

It sure wasn’t the best early season for Ferrari, but looking back is not allowed until the end, and Alonso knows it well.

Whiz Around With Some World Class Drivers at The Shanghai

The top from the range Grand Prix routine in Shanghai in china spiraled the town of Shanghai in china into the worldwide racing limelight overnight since its initial race in wonderfully designed circuit was your brainchild of German Hermann Tilke, a professional when it comes to F1 racing circuits.

Known as the Paris, france of the East in times past, Shanghai in china has since then moved on to being known as the Pearl of the Orient. A contradiction on many counts, the nation of China is a tourist magnet because of the many paradoxes within the country. Shanghai being the commercial nerve centre of the large country is also at the same time steeped in legend and historic importance.

The decision to open its doors to the world of motor racing saw the biggest construction marvel take place. The venue to get the circuit is situated about 30 km away from the city and was essentially marshy land. 40, 000 stone pillars were embedded in the ground and over 2 million cubic metres of earth had to be moved before the construction proper could begin. However a team of 3000 dedicated engineers and construction workers worked around the clock for around 18 months in order to get the circuit in shape for its inaugural race in 2004.

The stunningly designed circuit was very costly to construct and has become a benchmark to get Formula 1 circuits since then. The design of the track in the shape of the Chinese character ‘shang’ meaning ‘above’ was a coincidence. The track itself spans a length of 5451 m with one lap covering 5. 5 km. Comprising of 7 right and 7 left turns, thrilling straights and challenging corners, the track provides some interesting races visually and requires some demanding driving technically.

The large spectator arenas are still insufficient to get the large crowds of people during the high quality races. Since its inception in 2004, the circuit has played host to the MotoGP world championship, the A1 Grand Prix and the V8 Supercar series. Formula One Ferrari driver Michael Schumacher still holds the track record with a time of 1: 32: 238. If you are visiting Shanghai during any Formula One Race especially, then a visit to the Shanghai Grand Prix track is something not to be missed.
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