EFX Performance bracelets and necklaces have become ever-present in NASCAR recently, and they stand to become even more prominent as EFX announces the signing of licensing agreements with Hendrick Motorsports and Stewart-Haas Racing.
NASCAR superstars Jeff Gordon, Jimmie Johnson, Mark Martin, Tony Stewart and Ryan Newman will be the first to sport a new line of EFX Performance products made especially for the Hendrick Motorsports and Stewart-Haas Racing teams.
With professional drivers relentlessly searching for an edge that might give them an advantage over their competition, both teams were eager to partner with EFX Performance, a major producer of holographic performance products.
“The thing about EFX is that it’s all positive effects,” said 2008 Daytona 500 winner Ryan Newman. “It’s all positive for different people in different ways, depending on how you apply it – I’ve definitely had nothing but good experiences with EFX.”
“We look forward to contributing to the successful, record-breaking careers these gentlemen continue to bolster,” said Randy Largent, CEO of EFX Performance. “Ryan, Tony, Jeff, Jimmie and Mark are all top-notch athletes and EFX is very grateful for the opportunity to create a custom Hendrick Motorsports and Stewart-Haas line – we provide the best for the best.”
EFX Performance will create unique bands for Gordon, Johnson, Martin, Stewart and Newman. Each band will be adorned with the driver’s respective number on one side and the EFX logo emblazoned on the other. The new bands will be available for purchase in May 2011 at .
Founded in 2009 and based in Orange County, California, EFX Performance, Inc. arranges for the manufacturing, licensing and distribution of holographic performance technology throughout the world. EFX holographic performance technology is embedded in a line of products including wristbands, necklaces, insoles and clothing that are worn on the body. EFX products are worn by people from all walks of life including professional and amateur athletes, performers, celebrities, military personnel, and senior citizens. EFX products are available for sale online, at major sporting and public events, and through a network of retail locations in more than 30 countries.