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Founded in 1972 by Phil Knight and Bill Bowerman, Nike is an American company specializing in footwear, apparel and sports equipment. Its name is inspired by the Greek goddess Athena Nike, represented as a winged deity, able to move at high speed and a symbol of victory. In 1973, Nike launched its famous basketball ĦäWaffleĦä. It is revolutionary because it has a sole that can absorb shocks and help them bounce back. Since then, Nike is one of the undisputed leaders in the sports equipment market.